Web site design tips

 The following design tips provide a useful format for your web site.

The main web page for a business should load in 10-15 seconds or less. Longer and your visitor is off surfing a competitor's page.

Avoid sound - long download, little or no benefit.

Mobile App development

Avoid animation - again, your customer is long gone before it loads (the exception is small animated GIFs. Emphasis on small).

Avoid large, bright-coloured or multi-coloured backgrounds. A solid colour is recommended.

Graphic backgrounds can be used, provided they are small, load quickly, and do not interfere with reading the text. (Do not distract the customer from your message. You are trying to sell them something, not decorate their monitor).

Try to view your page on different computers with different browsers at different resolution. (The library is one place to try. Also, a friend's house.) Remember, this is a business! You are trying to appeal to as many people as possible.

Avoid Java or frames. These can be used with great effect on internal pages, but web robots will not index your page if they run into either on the front page.

Avoid small, hard to read text. I know you have a great message, and wonderful products, but keep your description economical. Too many words come across as a 'hard sell' and turns off many potential customers.

Give clear contact information including your business name, full address, telephone, email address, and contact person name and email. This builds trust in your customers. They know who you are and where you are. Also, your order form should be available from every page. If your customer gets an impulse to buy, let them!

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Pictures of your products. Simply describing it doesn't work. You must have good pictures. Consider a small thumbnail picture that can be clicked on to bring up a larger image, and say this in the link, so customers are not surprised by a 3 minute graphic download that they didn't really want.

Reverse links ('back to home page' is always good). Good site navigation can only help your visitor.

Select META tags that describe content, keywords and title. These are very important in web page placement on search engines.